Can Social Media Pros Have Their Cake and Eat it Too?

For those of us immersed in social media, we often watch on in amazement when someone says SM is just a fad. Do they know something the rest of us do not? Social media essentially comes at no cost to companies, be they just beginning a business venture or veterans of the business world.

Originally posted here:
Can Social Media Pros Have Their Cake and Eat it Too?

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